Sabre and SAS sign new technology agreement
LONDON, UK, 16 July 2014 – Sabre Corporation (NASDAQ: SABR), a global technology
provider to the travel and tourism industry, has signed a new multi-year agreement with SAS,
Scandinavia’s leading airline, to make its fares, inventory and premium seats available in the
Sabre global distribution system.
The new agreement means travel agencies globally can continue to shop and book all of the
airline’s fares as well as new ancillary services such as SAS’ premium seats in the Sabre travel
marketplace.
Harald Eisenaecher, Senior Vice President, Sabre Travel Network, Europe, Middle East and
Africa, said that SAS is an important customer, particularly in Europe, where Sabre is investing
to grow and is seeing strong interest in its technology.
“As part of our growth plans in Europe, we are continually adding new content into our
marketplace to support the growth of agencies in the region, while also helping airlines like SAS
explore new revenue opportunities, and differentiate how they market and sell their products.
The sale of ancillaries, such as pre-reserved seats, is a valuable source of revenue for SAS and
also provides travellers with more choices for their flight experience.”
Sabre’s travel marketplace plays an important role in facilitating the marketing and sale of
airfares, ancillary services, hotel rooms, rental cars, rail tickets and other types of travel, to more
than 400,000 travel agents and thousands of corporations who use it to shop, book and manage
travel. It is one of the world’s largest marketplaces, processing over $100 billion in estimated
travel spend.
SAS joins a growing list of airlines, including Air France-KLM, British Airways, Qantas, Virgin
Australia, Etihad, Finnair, Air New Zealand, Alitalia, Brussels Airlines, Aegean, Aeromexico,
easyJet, Lufthansa, United and US Airways, that have chosen to offer ancillary services and
bundled fares through Sabre’s travel marketplace and travel agencies